Acquiring gamers is one thing; keeping them is an entirely different animal. Consider Awesome Hand your gamer retention ringleaders.
You know your location, we know the gamers. At Awesome Hand Gaming, we’ve had to pair our marketing expertise with our locations’ industry knowledge to come up with a strategy that gets gamers in the door and keeps them there. Gamers should not be overlooked in your customer retention and loyalty programs. They are active participants in increasing the long-term financial success of your location. Not only can one-time gamers easily turn into repeat paying customers; they can also become brand ambassadors of your location who induct more gamers into your “sales funnel,” so to speak.
Countless studies have found these bottom-line facts about customer loyalty:
Increasing patron retention rates by 5% can increase profits by 25-95%.
55% of loyal customers tell their friends and family about businesses they like and frequent
Sound like something you could get on board with? Good. Us too. That’s why we’ve rounded up our best tips for helping our locations boost gamer retention.
#1: Build relationships with your gamers.
It’s the simple, basic facets of life that make the most impact. Spend time building relationships with your gamers to get to know their likes, dislikes, favorite games, favorite drinks, or even that they just want to be left alone. Familiarizing yourself with your gamers’ behavior will help you personalize your approach to gamer marketing.
#2: Create a gamer-friendly atmosphere.
Making your gaming area more enjoyable and interactive for gamers adds another piece to the gamer-retention puzzle. Calling attention to the fact that you have a gaming area is step one. Advertising it through outdoor signage, on your marquee, and inside the building will easily direct gamers towards what will be their favorite part of any bar or restaurant. Rotating decor according to the season will also help the gaming area stand out amongst the usual bar fare.
Once you’ve beckoned them in, make every detail count. Features like purse hangers, side tables, and complimentary snacks to keep their attention will increase the likelihood they’ll stay playing for longer.
#3: Encourage gamer feedback.
Why not go straight to the source? If you want to know how to improve your gaming area, ask gamers directly! Put a suggestions box/jar near gaming machines to probe customers about what would make them stop and play. You could even make a game out of it: “If ___ many people stop, play this game, and sign their name here [on a sign-in sheet], we’ll make our staff members do (insert hilarious prank here).” It’s a great opportunity to humiliate promote your staff on social media for an engagement boost!
#4: Provide incentives.
We can all pretty much agree that free food will help get people to show up just about anywhere. Complimentary snacks or menu items on certain days in the gaming area – on the condition that guests play the games – is a win-win: they’ll be able to sample both the games and your food. Baseball season is here – have you thought about hosting a cookout with the quintessential ballpark favorites? Pair them with some drink specials and free slot play and you’ve got yourself a themed event all kinds of customers will enjoy.
Here’s another great tip: ask AHG for help with our AHG Loyalty Punch Cards! For every 10 punches on your card, you can earn free slot play. There’s also the AHG Platinum Player App, which offers rewards and AHG merchandise to frequent patrons of AHG locations. Offer your gamers these options to raise awareness of reasons they should keep playing.
#5: Embrace the power of social media.
Social media is no longer a bonus; it’s vital. Statistics show that 95% of online adults aged 18-34 follow a brand via social networking. In addition, visual content is more than 40 times more likely to get shared on social media than other types of content. You know what this means? The more you post and engage with gaming customers on social media, the more they will feel valued as a part of your business. This will also be echoed to the community at large.
Awesome Hand Gaming urges all locations to utilize media assets to promote the location’s gaming areas. Facebook Live videos of events, IG stories, pictures of big winners or big win tickets, location updates, customized Snapchat filters, staff bios, online polls; the options are endless for creating and sharing experiences with gamers online.