To the savvy Illinois video gaming business owner, cashout vouchers are more than just slips of paper that winners use to redeem their winnings – they’re also excellent promotional tools!
Breathe new life into those cashout vouchers that would have otherwise been left behind, thrown away, or ignored by using them to promote the slot machines and video games at our location and attract more guests to take a spin. Here’s how you can revamp your cashout vouchers into marketing tools and promote Illinois video gaming at your restaurant, bar, or establishment:
Post Photos & Videos on Social Media of Slot Machine Cashout Vouchers
Posting images on social media of big winners proudly showing off their cashout vouchers is an excellent way to bring attention to your slot machines and Illinois gambling machines. These posts on social media will help display the benefits of playing video slot machines at your bar or restaurant. Posting an image a day may encourage guests to come on over and try their luck! While posting images of big winner tickets alone is effective, posting a picture or better yet, a video, of a big winner with their cashout voucher is even more authentic, believable, and impactful.
Wouldn’t it be awesome to have a triple-threat picture of the machine win, winning ticket, and the big winner with their wins? And if you’re not lucky enough to get that shot, simply having the hot ticket is enough to let your Facebook/Instagram/Twitter followers know your video slot machines are on fire.
However, before you go posting and tweeting about all your big winners, remember that not all folks are keen on ending up on social media. Some people are uncomfortable enough about getting their photos taken by strangers; they’re even less interested in their images or videos being posted on the Internet for the whole world to access. So before you post photos of people on social media, be sure to ask their permission first and respect their privacy if they decline.
The good news is that while there are folks who choose to remain quiet about their big wins at the slot machines, there are those who are more than willing to share the exciting news with everyone! Be camera-ready to capture these big moments!
The fun doesn’t stop there! Is it a holiday? Don’t forget to incorporate that! Or ask the big winner to give your establishment a shout-out while holding your menu or wearing a baseball cap with your company logo. Promote it all! Before you post, add an inviting, witty caption that lets people know they could be the next big winner.
Provide a “Ticket TIPS” Bucket For Gamers That Do Not Use Their Cashout Vouchers
A “Ticket Tips” Bucket is an excellent way for your staff to make a little extra cash and keep guests engaged with your video slot machines and Illinois video gaming services. Often, cashout vouchers are mere cents, and you’d be surprised by how many guests/gamers don’t bother cashing them out. Instead of letting them go to waste, why not give them to the folks that help keep the business running day in and day out? At the end of the shift, have the employees split the bucket by their hours worked.
Don’t forget to let guests know that the cashout vouchers they don’t cash out go to sweetening the lives of the people who love to serve them whenever they visit. It’ll make them feel good knowing they’re showing their gratitude and appreciation to the staff at your Illinois video gaming and gambling establishment. You might even want to mention how supporting the “Ticket TIPS” Bucket may turn their luck around.
Promote a Ticket Donation Bucket at Your Illinois Video Gaming Location
Many Illinois video gaming establishments already make this happen around the Holiday Season with things like “Toys for Tots.” So what’s stopping you from doing it all year round? Nothing. In fact, a permanent Ticket Donation Bucket is a fantastic way to promote generosity all the months of the year! After all, there’s always someone celebrating a birthday, a promotion, an engagement, or a significant event in their lives that makes them feel grateful enough to pay it forward.
Again, small tickets are usually what makes it into the bucket as people don’t bother cashing out small wins from video slot and gambling machines. However, every once in a while, you’re bound to have a generous do-gooder that’s willing to hand out their big win for a good cause. This gives gamers another great reason to game at your Illinois video gaming establishment – they’re gaming for the greater good! Be sure to market it this way and encourage people play your video slot machines and give back.
Create a ‘Wall of BIG WINNINGS!’ at Your Slot Machine & Gaming Establishment
A ‘Wall of Big WINNINGS’ is an excellent idea for video gaming locations where redemption machines don’t eat the tickets. For those locations with redemption machines that DO eat the cashout vouchers, simply ask your technicians to give you a minute to pull out those big wins when they come to collect!
Your ‘Wall of Big WINNINGS’ is an excellent way to utilize something that would have typically gone in the garbage! It doesn’t cost a whole lot to display your players’ cashout vouchers and wins either. All you really need is a corkboard and some push pins. Proudly display those big wins, sit back, and watch as curiosity draws potential new players in to check out the dollar amounts others have claimed while playing at your Illinois video gaming location. Your ‘Wall of Big WINNINGS’ will surely catch the eyes of guests and gamers alike, encouraging them to take a spin too!
Host a Sweepstakes at Your Gaming Location
Want to say thank you to your regulars? Hosting a sweepstakes around your Illinois gambling machines is a great way to reward your loyal gamers. Come up with a grand prize giveaway and use cashout vouchers as entry forms during a specified entry period. But keep in mind, a free method of entry must also exist to qualify as a legal sweepstakes. Check out our sweepstakes blog here HERE more details on how to run things legally.
And the verdict is…
Being proactive and using the cashout vouchers at your Illinois video gaming location is a simple but effective way to send a positive message to the right people. Winning tickets show that your video slot machines are hot and let potential gamers know that your Illinois gambling location had some big winners. It’s time to let them know they could be next!